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Game Over

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Well, it is time to wrap up this passion blog. There really isn’t any other gaming news that I have to offer, so I’m just going to discuss a marketing technique that companies are adopting more lately. I am speaking about the free-to-play model. The idea is that they allow anyone to play to get a big following and to lure you in. The way these companies make money is by charging for accessories, to level up more, or to get unique things. It really shows the psychological method of foot-in-the-door. Once, they see your product, they are more likely to want to spend money on it. A lot of companies have made even more money on the free-to-play model. According to thechocolatelabapps.com, 73% of the top grossing games are free! It just goes to show that free is actually a good business decision. Why do you think so many companies offer a free trial? That is because they assume that you will like their product after trying it, so you will want to actually buy it. The foot-in-the-door phenomenon is a real and powerful thing, and it is starting to become really popular in the gaming market.


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